Summary of What Stays in Vegas
The World of Personal Data – Lifeblood of Big Business – and the End of Privacy as We Know It
What happens in Vegas, stays – no, scratch that. Everything you do leaves a data trail.
Businesses didn’t always track customers. They sold their wares based on hunches and experience, and they often radically misunderstood their customer base. Now every major corporation gathers data on its consumers and guides its business with that information. Adam Tanner tells the history of that transformation in this compelling book by following the shifts in data collection in different industries, including casino gambling in Las Vegas. getAbstract recommends his fascinating story to anyone interested in privacy, information, data, business trends or how technology changes society.
In this summary, you will learn
- How data gathering has changed,
- How businesses use the information about consumers that they gather,
- What data-gathering changes meant at Caesars Entertainment in Las Vegas and
- What the implications of contemporary data gathering are.
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