Businesses didn’t always track customers. They sold their wares based on hunches and experience, and they often radically misunderstood their customer base. Now every major corporation gathers data on its consumers and guides its business with that information. Adam Tanner tells the history of that transformation in this compelling book by following the shifts in data collection in different industries, including casino gambling in Las Vegas. getAbstract recommends his fascinating story to anyone interested in privacy, information, data, business trends or how technology changes society.
In this summary, you will learn
- How data gathering has changed,
- How businesses use the information about consumers that they gather,
- What data-gathering changes meant at Caesars Entertainment in Las Vegas and
- What the implications of contemporary data gathering are.
About the Author
Adam Tanner worked for Reuters News Agency as its Balkans bureau chief and is a fellow at Harvard’s Institute for Quantitative Social Science.