Google is the most popular Internet search engine, so having your ad pop up on its search results can be a boon for your business. The challenge is to get your ad to appear on the first page of search results by using just the right keywords. Author Andrew E. Goodman shows readers the best ways to play the AdWords game. The primary warning is that Google AdWords rules change faster than a book can be published, and they have changed since this book was issued. However, the book still provides valuable concepts and ideas for online ad campaigns. Learn how to select the right keywords, write copy, test your ads, modify campaigns based on collected data, set a budget and reduce the chances of attracting the wrong prospects. getAbstract believes this book gives readers a better understanding of how to work with search engine ads.
In this summary, you will learn
- How to run a Google AdWords campaign;
- How to write and test your ads; and
- How to evaluate your results.
About the Author
Andrew E. Goodman is founder of a consulting firm specializing in search engine marketing and online presence strategy. He’s a regular speaker at industry conferences.
Comment on this summary
Customers who read this summary also read
Sean V. Bradley
Kogan Page, 2016
McKinsey & Company Inc. et al.