Summary of Winning the Story Wars

Why those who tell – and live – the best stories will rule the future

Harvard Business Review Press, more...

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Winning the Story Wars book summary
Whether you’re marketing a product, a service or yourself, the key to success is telling a good story.

Rating

8 Overall

9 Applicability

8 Innovation

7 Style

Recommendation

In the often superficial, deceptive world of marketing and advertising, social innovator Jonah Sachs is an individual with a conscience. Sachs is quite fond of his industry and acknowledges gaining considerable financial reward from it. He also represents a growing contingent of smart, successful businesspeople who recognize the predicament of a society obsessed with consumption and plagued by overabundance. Sachs’s engaging work is a call to arms for anyone who works to influence consumer choices. He believes that marketing built on morality and honesty – instead of on falsehoods and manipulation – can be persuasive and inspirational. The second half of his treatise offers step-by-step instructions for identifying your organization’s core values, formulating a branding strategy and writing a meaningful, memorable story. Whether you embrace Sachs’s approach or dismiss it, getAbstract recommends his well-reasoned point of view to those intrigued by the power of transformative thinking and the enduring reach of brands.

In this summary, you will learn

  • Why advertising and marketing need great storytelling
  • How the “digitoral era” altered the techniques for building a memorable brand
  • Why honesty and values must anchor stories to give them impact
 

Summary

Stories Carry Messages
Everyone loves a great story. Tales that require ordinary individuals to overcome perilous situations captivate readers. The triumph of good over evil is exciting and entertaining and often resonates deeply within, since everyone yearns to be a hero and identifies...
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About the Author

Jonah Sachs is the co-founder and CEO of Free Range Studios. Fast Company magazine named him as one of its 50 most influential social innovators.


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