Summary of Write to Sell
The Ultimate Guide to Great Copywriting
Does your writing motivate – that is, sell – others? If you are in business, that’s what it must do.
Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means. This is a high-quality book, though not a perfect one. Maslen presents a great number of acronyms – perhaps one too many. And, the formatting of his guide may seem slightly messy to those who prefer a simple, clean page to one peppered with bold print, italics and emphatic capitalization. Other than a few similar minor gaffes, however, this is an outstanding book. getAbstract recommends it to anyone who wants to become a better writer.
In this summary, you will learn
- What constitutes great advertising copy
- How to plan, write and edit it
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