Summary of Yes!
Fifty Secrets from the Science of Persuasion
Would you like to be more persuasive? Yes! Start with this witty, practical collection of tips.
Yes! is an entertaining book – to match the title, it’s a blast! Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini provide, as the subtitle indicates, 50 distinct examples, explanations or techniques to help you become more persuasive. They present the general principles of persuasion and discuss an abundance of specific, detailed uses. The authors offer numerous studies (their own and others’), hypothetical situations, and elucidations of what to do and what not to do. They advocate the idea that you can and should test persuasive strategies. They are convincing, and they write wittily and breezily. getAbstract recommends this useful book to anyone engaged in persuasion, including executives, marketers, trainers and salespeople.
Unfortunately, our contract with the publisher of this book does not allow us to distribute the summary in your country. This is a rare occurrence. We apologize for the inconvenience. Please click below for another edition of the book or feel free to download any other title.Click here for another edition of this book.
About the Authors
Noah J. Goldstein teaches at the UCLA Anderson School of Management. Psychologist Robert B. Cialdini also wrote Influence and Principles of Ethical Influence. Steve J. Martin is managing director and Cialdini is president of a consultancy that helps organizations improve performance by using the principles of influence.
Comment on this summary
Customers who read this summary also read
Evan Forster and David Thomas
Prentice Hall Press, 2010
Career Press, 2014
Sylvie di Giusto
Executive Image Consulting, 2014
Grand Central, 2015