Summary of Your Attention, Please.

How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, And Busy Consumer

Adams Media, more...

Buy the book

Your Attention, Please. book summary
You have a great ad message, but it can’t penetrate the clutter. Find out how to break the communication logjam.


8 Overall

9 Applicability

7 Innovation

8 Style


Getting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their fundamental lessons are highly applicable, as their examples and their blocky, jazzy layout attest. Their book offers the expected list of pitfalls, but it also provides great guidelines that can improve the practices of any communicator. getAbstract recommends it to anyone who needs to break through the tumult and get a message across to the public. Follow its advice and everyone, including the members of your audience, will benefit.

In this summary, you will learn

  • How to craft effective messages for any audience
  • How to frame your message
  • How to tell a compelling story
  • How to avoid seven common communication mistakes


Discarded Messages
Communicators are in trouble. Messages and information from newspapers, magazines, e-mails, videos, audios and other sources besiege today’s audiences. In reaction, people delete, skip and pitch material as fast as they get it. If you’ve tried to give a presentation...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Paul B. Brown writes the What’s Offline column for The New York Times Sunday Business section. A former writer and editor for BusinessWeek, Financial World, Forbes and Inc., he co-authored numerous bestsellers, including Customers for Life. Alison Davis is co-founder and CEO of Davis & Company, an employee-communications consulting firm.

Comment on this summary

More on this topic

By the same authors

Customers who read this summary also read

More by category