Selling is an essential human activity, as basic as breathing and eating. People start selling (themselves, their ideas, their desires) from infancy onward. Effective sales techniques are universal. They are time-tested. They work. You can learn them and become a better salesperson. During the course of his career, corporate sales trainer Stephan Schiffman has trained more than half a million salespeople. He can teach you, too, how to sell. His book discusses proven presentation techniques that will help you close more business. Schiffman is in strong, constant demand because he has valuable information to offer – or, perhaps, because he is just great at selling. Either way, getAbstract believes you can benefit from learning what such an accomplished salesperson has to teach.
In this summary, you will learn
- What the most effective sales presentation techniques are; and
- How to use them to close more business.
About the Author
Stephan Schiffman, an active sales trainer and speaker, is also the author of Cold Calling Techniques and Closing Techniques.