The pricing choices software or SaaS providers make can leave potential revenue untapped – or boost sales and attract new customers. David Skok – a five-time entrepreneur and current VC investor – suggests using scalable pricing models that match the value individual customers extract to the price they pay. Blogging at forEntrepreneur, Skok outlines the use of scalable pricing in clear, actionable terms: what it is, how to implement it and how it can benefit your business. getAbstract recommends Skok’s useful article to SaaS entrepreneurs looking to ratchet up revenue or combat customer churn.
About the Author
David Skok, a five-time entrepreneur turned venture capitalist, writes the forEntrepreneurs blog.