Rating

9

Qualities

  • Innovative
  • Applicable
  • Eye Opening

Recommendation

Martin Luther King Jr.’s “I Have a Dream” speech and Steve Jobs’s 2007 iPhone launch presentation followed a common blueprint that captured their audiences’ imagination. Presentation designer Nancy Duarte skillfully explores the architecture of these powerful orations by dissecting their structures. getAbstract recommends her astute findings to all budding speech writers and to anyone with an idea to communicate.

Summary

You have the power to change the world, but if you can’t communicate your great idea in an engaging way, it will die, and a lesser idea may get adopted if its originator can capture people’s imaginations better than you can. The most effective way to impart an idea is to tell a story. In fact, stories are so powerful that they can elicit physiological reactions, such as an elevated heart rate or shivers. Yet many presentations fail to arouse such a response.

Presentations fall short when they neglect to follow a clear structure, like Aristotle’s narrative structure, which includes a beginning, a middle...

About the Speaker

Nancy Duarte is the CEO of Duarte, a design firm that specializes in presentations.


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