Start-ups must establish a viable position amid savage competition, but they face competing priorities. To profit, they must sell quickly, but they also must understand their market sectors. Many new entrepreneurs jump in before they gain that knowledge – a recipe for trouble or even failure. Sales expert Amos Schwartzfarb guides start-up entrepreneurs down a better path. His “operational playbook” can help you avoid costly mistakes and enable you to sell your offerings expeditiously while scaling up efficiently.
About the Author
Amos Schwartzfarb founded or was an early employee in numerous start-ups, including HotJobs.com, Work.com, Business.com, mySpoonful, BlackLocus and Joust. He has more than 20 years’ experience leading sales organizations.
Comment on this summary
1 year agoGreat little book on selling in the start-up space. Much of it rings true in my own - admittedly personal - experience. I learned quite a bit even from the summary, and was introduced to a few nice ideas that I'd not come across before.