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Sell Without Selling Out
Book

Sell Without Selling Out

A Guide to Success on Your Own Terms

Andy Paul, 2022 more...


Editorial Rating

8

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Andy Paul, a sales professional with more than four decades of top-flight experience, provides excellent sales advice and numerous well-tested sales ideas. Paul repeatedly counsels you to deliver genuine value, and then he tells you how. He urges salespeople to abandon standard, pushy scripts. Instead, he outlines a humane approach to selling. Paul’s system calls for diligently learning what’s important to your prospects in terms of the products and services they must buy, tuning into their perspective, and then delivering what they want and need. His uplifting sales strategy offers a win-win for salespeople and their clients. After all, as he emphasizes, salespeople win when their buyers win.

 

Take-Aways

  • Don’t be a “sales zombie.”
  • Many sales managers teach salespeople to be pushy, a stereotype no one likes.
  • Don’t sell out, “sell in.”

About the Author

Andy Paul is number eight on LinkedIn’s list of the “Top 50 Global Sales Experts” to follow. He hosts “Accelerate Your Sales!”


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