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Selling Transformed
Book

Selling Transformed

Develop the Sales Values Which Deliver Competitive Advantage

Kogan Page, 2020 more...


Editorial Rating

9

Qualities

  • Innovative
  • Eye Opening
  • Concrete Examples

Recommendation

Philip Squire, who holds a research doctorate in sales, provides a learned, comprehensive history of selling, starting in 17000 BC. He offers engrossing historical stories you won’t find anywhere else. For example, he cites an 1879 novel that refers to sales techniques as, “schemes conducted by wandering sales canvassers.” Squire also offers sharp forecasts about the future of sales, a profession he proves undergoes continual reshaping. Salespeople will relish this rich compendium about their chosen field. 

Take-Aways

  • Sales has a venerable, colorful history with profound societal implications. 
  • Traders in off-the-beaten-path marketplaces often sell goods the same way their ancestors did centuries ago.
  • A contemporary Syrian trader in Aleppo still uses ancient bartering techniques.

About the Author

Dr. Philip Squire, the co-founder and CEO of Consalia, a UK- and Singapore-based sales business school, is a visiting professor at the Seoul School of Integrated Sciences and Technologies, a co-founder of the International Journal of Sales Transformation, and a trustee of the Association of Professional Sales.


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