- Eye Opening
- Concrete Examples
Philip Squire, who holds a research doctorate in sales, provides a learned, comprehensive history of selling, starting in 17000 BC. He offers engrossing historical stories you won’t find anywhere else. For example, he cites an 1879 novel that refers to sales techniques as, “schemes conducted by wandering sales canvassers.” Squire also offers sharp forecasts about the future of sales, a profession he proves undergoes continual reshaping. Salespeople will relish this rich compendium about their chosen field.
About the Author
Dr. Philip Squire, the co-founder and CEO of Consalia, a UK- and Singapore-based sales business school, is a visiting professor at the Seoul School of Integrated Sciences and Technologies, a co-founder of the International Journal of Sales Transformation, and a trustee of the Association of Professional Sales.
Instant access to over 22,000 book summaries
Discover your next favorite book with getAbstract.
See prices >>
Stay up-to-date with emerging trends in less time.
Learn more >>