Summary of Seoul Man

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8 Overall

7 Applicability

8 Innovation

8 Style


Former Washington Post journalist Frank Ahrens draws parallels between his challenges as a middle-aged newlywed undergoing a career change in an unfamiliar country and the pivotal time he witnessed in the history of Korea and of his new employer, Hyundai Motor Company. His narrative offers a unique perspective and an outsider’s view of South Korean culture. He provides a behind-the-scenes look at the inner workings of Hyundai and the auto industry, as well as many forthright, amusing confessions about his blunders as a new husband and an expat executive. getAbstract recommends this good-humored, atypical business biography to auto enthusiasts and to those curious about working abroad or about Korea.

In this summary, you will learn

  • What American Frank Ahrens learned as an expat working in South Korea at Hyundai Motor Group and
  • How he navigated cultural differences.

About the Author

Frank Ahrens was a Washington Post journalist for 18 years. He served as director of global PR for Hyundai Motor Group from 2010 to 2013.



Halfway Around the World
Newlyweds Frank and Rebekah Ahrens flew to Seoul, South Korea, in October 2010 to begin new jobs. Rebekah took a two-year post with the US Foreign Service and Frank joined Hyundai as director of global PR, having worked since 1992 as a journalist at <...

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