The power that “shapeholders” – activist groups, politicians, thought leaders, regulators, media, influencers and opinion leaders – have to affect your business is rising, yet many executives remain blind to the consequences of their influence. They focus instead on producing profits for the benefit of shareholders and stakeholders. Former US congressman Mark R. Kennedy, now president of the University of North Dakota, explains that this leaves organizations vulnerable to attack. He demonstrates that shapeholders gauge their success by how they can change corporate behavior to conform to their agendas. They advocate on behalf of society’s growing expectation that companies should make the world a better place. Kennedy provides a seven-step strategy to address the full spectrum of shapeholder expectations and demands. Although his book is somewhat verbose, getAbstract recommends Kennedy’s scholarly, well-organized text as advice from a deeply informed veteran of shapeholder battlefields.
In this summary, you will learn
- Who shapeholders are and how they set standards for your business,
- Why you must monitor shapeholders and engage them, and
- How to implement the “seven steps to shapeholder success.”
About the Author
President of the University of North Dakota Mark R. Kennedy is a former US congressman from Minnesota and a former presidential trade adviser to George W. Bush and Barack Obama.