- Concrete Examples
- Insider's Take
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
As business becomes even more turbulent, companies must be increasingly adaptive to “shift ahead” with the times. The best firms keep up with the latest changes, anticipate what’s coming and get ahead of it.sAmazon is a good example. The dominant Internet firm is discussing anticipatory shipping – sending products to customers before they place their orders. Firms that can’t be agile and flexible, and can’t shift with the current flow of business, may get left by the side of the road. Marketing consultant Allen Adamson and marketing educator Joel Steckel alert you to seven “red flags” that indicate you could be falling behind, and then they explain what it takes to remain competitive in fast-moving times. Their research includes interviews with upward of 100 senior executives, and they present numerous instructive case histories. getAbstract recommends the authors’ insights to anyone in business who wants an overview of innovation.
About the Authors
Allen Adamson is co-founder and managing partner of Metaforce, a marketing consultancy. Joel Steckel was the founding president of INFORMS Society for Marketing Science and currently serves as vice dean for doctoral education at New York University’s Stern School of Business.