Summary of Simply Said

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Simply Said book summary
Start getting smarter:
or see our plans


8 Overall

9 Applicability

6 Innovation

8 Style


Communication consultant Jay Sullivan teaches you how to write better, become a more compelling public speaker, run tighter meetings, compose better emails, and more. He deals with the mechanics of organizing content and writing clearly and correctly, but he doesn’t stop there. He also explains why good communication focuses on its audience, why simple words and sentences are more effective and why great communicators are also great listeners. getAbstract recommends his helpful manual to businesspeople and to anyone who wants to communicate persuasively.

In this summary, you will learn

  • Why you should focus on your audience – not yourself;
  • How to organize your content;
  • Why simple words and sentences are more effective;
  • How to be a good public speaker;
  • Why great communicators are great listeners;
  • How to delegate; and
  • How to provide feedback to your employees.

About the Author

Jay Sullivan, once a practicing attorney, is now the managing partner at Exec|Comm LLC, which helps global organizations customize their teams’ communication skills. 



Focus on Your Audience   

People generally focus on themselves, but that interferes with communicating with others. To get people to understand, appreciate and approve of your ideas, you must care about your audience. This means focusing on your listeners and readers, not on yourself. This is rule number one of all communications, for any purpose, and in any format or medium. Your content is less important than what the audience will do with it. If you focus on others, you will be a strong communicator. If you don’t, you won’t.

Owning Your Content

As a businessperson, you must craft specific messages to specific audiences, whether that means your boss, your employees, your shareholders or other people. Be very clear about the main points you want to get across – your essential content. Deliver your core thoughts clearly and succinctly. This advice assumes that you understand your message precisely. Many speakers don’t. Think about what you want to convey. Keep your message short and clear. Avoid jargon.

How You Say It

Telling a story is a great way to communicate. ...

More on this topic

Customers who read this summary also read

Business Writing Tips
What’s Your Presentation Persona?
The Elegant Pitch
The Speaker’s Edge
Leadership in Focus
Perennial Seller

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    yaoqiang wang 4 months ago
    Very good and useful.
  • Avatar
    Aslam Yaqoob 5 months ago
    Happy to have read this book
  • Avatar
    Etoyce Davis 12 months ago
    Very insightful
  • Avatar
    Brandi Wielgopolski 1 year ago
    This was very informative. In fact, I printed the PDF so I can keep it in my desk for a quick reference.
  • Avatar
    Valeriy Mitrokhin 2 years ago
    Specific information
  • Avatar
    Manya Hendy 2 years ago
    Very useful and informative
  • Avatar
    PATRICIA GARNER 2 years ago
    Very Good
  • Avatar
    Srinivas Vangari 2 years ago
    Great article.