According to Bloomberg, 80% of new businesses fail within the first 18 months. To help prevent your firm from becoming another statistic, Kathryn Minshew, one of Forbes’s “30 Under 30” in 2011 and 2012, lists what she sees as the seven most common missteps business founders take. Minshew confidently relays her personal experiences – successes and failures alike. While her use of expletives in a professional arena may not set the best example for fledgling entrepreneurs, getAbstract believes Minshew’s oration holds valuable counsel for rookie entrepreneurs.
In this summary, you will learn
- Which seven common mistakes frequently derail start-up businesses,
- Why data collection is integral to fine-tuning your offering and
- Why good ideas alone are not sufficient to launch a business.
About the Speaker
Kathryn Minshew is a founder of The Muse, an online recruitment and career guidance service.
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