Summary of A New Approach to Designing Business Models

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A New Approach to Designing Business Models summary
To heighten chances of success, entrepreneurs should inject flexibility and experimentation into their business-model design process.


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When attempting to launch a business, entrepreneurs often formulate business plans that look great on paper but that ultimately flop. According to Alex Osterwalder, author of Business Model Generation, many new enterprises fail because they don’t test their ideas or consider alternatives before launch. He adroitly suggests turning to automakers for inspiration. getAbstract believes Osterwalder’s insightful guidance offers a beacon of light to neophyte entrepreneurs feeling their way in the dark.

In this summary, you will learn

  • Why business-model design should more closely resemble the car-design process and
  • Why entrepreneurs ought to engage in systematic designing and testing of their business models.


Before bringing a new car to the market, automakers follow a thorough development process: Engineers sketch a range of ideas before constructing prototypes to analyze how their concept...
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About the Speaker

Alex Osterwalder co-founded Strategyzer, an app that assists in designing business models.

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