Summary of Burn the Business Plan
From BURN THE BUSINESS PLAN: What Entrepreneurs Really Do by Carl J. Schramm. Copyright © 2018 by Carl J. Schramm. Reprinted by permission of Simon & Schuster, Inc.
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As an economist, entrepreneur, professor, venture investor and the former head of “the world’s largest philanthropy dedicated to promoting entrepreneurship,” Carl J. Schramm reports that many popular ideas about how to launch a business are wrong. He asserts they’re built on unrealistic ideas of what makes companies work. This refreshing guide presents – and circles back to – case studies so readers can see how various factors affect specific businesses and their founders. getAbstract recommends this inspiring evaluation of entrepreneurship to business creators at all stages of their companies’ growth, as well as to prospective franchisees, entrepreneurship teachers and those looking for a way to build a business.
In this book, you will learn
- What kind of entrepreneur you might be,
- Why you don’t need a business plan to start and build a company, and
- What steps lead to entrepreneurial success.
About the Author