Summary of Entrepreneurship for the Rest of Us

How to Create Innovation and Opportunity Everywhere

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Entrepreneurship for the Rest of Us book summary
Successful entrepreneurs make little bets and move ahead discreetly in small steps.

Rating

7 Overall

8 Applicability

5 Innovation

7 Style

Recommendation

Today’s executives need the adaptability of entrepreneurs, those upstart start-up masters who tell customers what they will want tomorrow. For 30 years, seasoned business-book author Paul B. Brown studied entrepreneurs to discover their special attributes, examine their thinking and uncover the secrets of their success. Brown presents his findings, covering the core of entrepreneurship and debunking widely held myths. Brown repeats familiar wisdom, but getAbstract recommends his coverage of the entrepreneurial basics. Especially for those who are new to the topic, he illuminates the entrepreneur’s agility and explains how to put it to work.

In this summary, you will learn

  • How to be an innovative, adaptable entrepreneur
  • How to apply a proven formula for entrepreneurial success
  • How to use the “Act, Learn, Build, Repeat” formula
  • How to differentiate your offering from your competitors’
 

Summary

Role Models
To become more creative and develop market agility, study those who exemplify the best attributes of serial entrepreneurs. You can learn a lot from how they use innovation, creativity, flexibility and adaptability to succeed.

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About the Author

Paul B. Brown is a best-selling author and a long-time contributor to The New York Times. He also is a contributing editor to MIT’s Sloan Management Review.


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