Summary of Hit the Deck

Create a Business Plan in Half the Time With Twice the Impact

UpStart Bootcamp, more...

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Hit the Deck book summary
Pitch perfect: How to write a business plan and pitch to investors


8 Overall

9 Applicability

7 Innovation

7 Style


If you are starting a new company, you need a business plan or “pitch deck” presentation. Slide by slide, entrepreneur David Ronick, founder of UpStart Bootcamp, shows you how to write a powerful business plan and present it to investors. Ronick interviewed numerous leading experts on business plans during his research for this practical, worthy guide for entrepreneurs. However, the book suffers from persistent product placement for Ronick’s company at the end of each chapter. The author should have taken his own good advice: “Get rid of the corporate logo and contact info on every slide.” Despite that foible, getAbstract recommends this hands-on, easy-to-follow advice to anyone who is getting a business off the ground or seeking outside funding.

In this summary, you will learn

  • Why new companies need a business plan, and
  • How to write and present your business plan, or “pitch deck,” in 15 slides.


How Business Plans Have Evolved
Starting a company requires developing a business plan to make your goals and vision explicit. If you have partners, the process of creating the plan ensures you understand each other. A business plan is essential if your start-up requires outside funding...
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About the Author

Consultant David Ronick founded UpStart Bootcamp, an online school for start-ups.

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