Summary of Reality Check

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Reality Check book summary
Start getting smarter:
or see our plans

Rating

7 Overall

7 Applicability

6 Innovation

7 Style


Recommendation

Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. “The reality of most businesses is that after a short honeymoon period...everything seems to go wrong.” The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.

In this summary, you will learn

  • How to avoid common mistakes in starting a business,
  • How to execute a business plan and develop a market, and
  • How to attract talented workers and encourage workplace productivity.
 

About the Author

Guy Kawasaki writes business management books and is a founding partner and entrepreneur –in residence at Garage Technology Ventures.

 

Summary

Launching a Business, Crafting a Message
The notion that almost anyone can start a business in a garage and get rich quick is a fable. “Serial entrepreneurs” who have run several start-up businesses and who seem to have the right experience likely have managed more failures than successes...

More on this topic

By the same author

The Art of Social Media
The Art of Social Media
8
Enchantment
Enchantment
7
The Art of the Start
The Art of the Start
8
How to Drive Your Competition Crazy
How to Drive Your Competition Crazy
8

Customers who read this summary also read

The Startup Checklist
The Startup Checklist
8
Simply Brilliant
Simply Brilliant
9
Play Bigger
Play Bigger
8
One Perfect Pitch
One Perfect Pitch
7
The Upstarts
The Upstarts
7
Burn the Business Plan
Burn the Business Plan
8

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    Vladimir Petek 6 years ago
    Reality Check provides insights we all wish we’d had them first. However a good read for every entrepreneur.