Summary of Sell Your Business for the Max!

How to Prepare, Negotiate & Profit -- in Good Times and Bad

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Sell Your Business for the Max! book summary
Selling a business involves more than just putting out the word on craigslist. Get ready for hardheaded negotiating.


8 Overall

9 Applicability

8 Innovation

7 Style


To sell your company, you must understand business valuation. You must find a qualified buyer. You must present your enterprise in the best possible light. You and anyone who represents you must be good negotiators. Get any of these wrong, and you may not be able to sell your firm for what it is worth. In this well-informed book, Steve Kaplan shows you how to get the best price for the business you’ve invested so many years in building. He expertly explains how to spruce it up to entice potential buyers and how to present it in the most compelling fashion. He provides worksheets and checklists to use during the process. With more than 100 business-sales transactions under his belt, Kaplan has the expertise you need in this specialized field full of pitfalls. If you have a business to sell, getAbstract recommends reading his savvy book.

In this summary, you will learn

  • What the most common methods are for business valuation
  • How to use the “Value Identification Process” to promote the sale of your business
  • What the different classes of buyers are
  • What common mistakes can kill your sale


What Not to Do
Here’s a hypothetical case: Suzanne Baker opens a neighborhood café, Harvest Coffee Company, shortly after her divorce. Working seven days and 60 hours a week, she attracts loyal customers. The annual profit of the business grows to $80,000. Then, a chain coffeehouse decides...
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About the Author

Steve Kaplan is a consultant to businesses. By age 35, Kaplan had built one of his firms into a leading promotion, marketing and database company in the U.S. He currently owns several other organizations, including a venture capital group.

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