Summary of The Mom Test

How to Talk to Customers and Learn if Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test book summary
When talking with potential customers and investors about your idea for a start-up, you have to listen with care and ask the right questions.


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Everyone likes approval – especially an entrepreneur who may be a bit anxious or insecure about his or her latest idea. But rather than looking for a pat on the back, says tech entrepreneur Rob Fitzpatrick, doggedly pursue the truth – even if it shatters your dream. You can save time, money and lots of grief by asking the right people the right questions and learning whether your concept will fly, or crash and burn. getAbstract agrees that entrepreneurship is not for the faint of heart and recommends Fitzpatrick’s sage advice to all entrepreneurs and start-up founders. If you’re concerned about your feelings, you can always talk to your mom.

In this summary, you will learn

  • What methods you can use to conduct meaningful conversations with potential customers and investors
  • What typical obstacles might sabotage your business idea
  • Why you must carefully define your customer segment


The Customer Is Always Right
Speaking with customers before launching or investing in a start-up helps you determine whether your concept is viable. But conversation is not enough; you have to listen with care, ask the right questions and extract the critical information. You must seek...
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About the Author

Tech entrepreneur Rob Fitzpatrick is a partner at Founder Centric.

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