Ernest Shackleton’s call for volunteers on his fated 1915 expedition to Antarctica appeals to the sense of adventure that is common among entrepreneurs.
Ernest Shackleton’s ill-fated expedition to Antarctica in 1915 presents an apt metaphor for the entrepreneurial experience. Like explorers, business founders must navigate uncharted terrain to reach their destinations. Christian Wanner, a co-founder of LeShop, a Swiss online supermarket and delivery service, describes his personal entrepreneurial adventure. By drawing parallels between his retail exploits and Shackleton’s arduous, death-defying voyage, Wanner exhibits more than a little ego, though hubris is characteristic of many successful entrepreneurs. getAbstract recommends Wanner’s account to anyone with a novel idea who is embarking on a quest for greatness.
In this summary, you will learn
- Why an Antarctic journey is an apt metaphor for the entrepreneurial experience
- Why adaptation is critical to entrepreneurial survival
- How entrepreneurs can manage to thrive when faced with perilous conditions
Comment on this summary
Customers who read this summary also read
TED Conferences LLC, 2016
TED Conferences LLC, 2014
INK , 2014
TED Conferences LLC, 2015