Summary of The Real Journey of an Entrepreneur

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The Real Journey of an Entrepreneur summary
Ernest Shackleton’s call for volunteers on his fated 1915 expedition to Antarctica appeals to the sense of adventure that is common among entrepreneurs.

Rating

8 Overall

9 Applicability

8 Innovation

8 Style

Recommendation

Ernest Shackleton’s ill-fated expedition to Antarctica in 1915 presents an apt metaphor for the entrepreneurial experience. Like explorers, business founders must navigate uncharted terrain to reach their destinations. Christian Wanner, a co-founder of LeShop, a Swiss online supermarket and delivery service, describes his personal entrepreneurial adventure. By drawing parallels between his retail exploits and Shackleton’s arduous, death-defying voyage, Wanner exhibits more than a little ego, though hubris is characteristic of many successful entrepreneurs. getAbstract recommends Wanner’s account to anyone with a novel idea who is embarking on a quest for greatness.

In this summary, you will learn

  • Why an Antarctic journey is an apt metaphor for the entrepreneurial experience
  • Why adaptation is critical to entrepreneurial survival
  • How entrepreneurs can manage to thrive when faced with perilous conditions
 

Summary

In 1914, Ernest Shackleton posted a job ad seeking crewmates to join him on an Antarctic expedition: “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness...
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About the Speaker

Christian Wanner is a co-founder of LeShop, a Swiss online supermarket and delivery service.


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