Summary of The Real Journey of an Entrepreneur

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The Real Journey of an Entrepreneur summary
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Rating

8 Overall

9 Applicability

8 Innovation

8 Style


Recommendation

Ernest Shackleton’s ill-fated expedition to Antarctica in 1915 presents an apt metaphor for the entrepreneurial experience. Like explorers, business founders must navigate uncharted terrain to reach their destinations. Christian Wanner, a co-founder of LeShop, a Swiss online supermarket and delivery service, describes his personal entrepreneurial adventure. By drawing parallels between his retail exploits and Shackleton’s arduous, death-defying voyage, Wanner exhibits more than a little ego, though hubris is characteristic of many successful entrepreneurs. getAbstract recommends Wanner’s account to anyone with a novel idea who is embarking on a quest for greatness.

In this summary, you will learn

  • Why an Antarctic journey is an apt metaphor for the entrepreneurial experience,
  • Why adaptation is critical to entrepreneurial survival and
  • How entrepreneurs can manage to thrive when faced with perilous conditions.
 

About the Speaker

Christian Wanner is a co-founder of LeShop, a Swiss online supermarket and delivery service.

 

Summary

In 1914, Ernest Shackleton posted a job ad seeking crewmates to join him on an Antarctic expedition: “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness...

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