Summary of The Small Business Owner's Guide to a Good Night's Sleep
Preventing and Solving Chronic and Costly Problems
How can you make an unmitigated disaster even worse? By failing to be prepared.
Debra Koontz Traverso is out to save your business. Her book lives up to its billing as the first practical guide for small business owners who want to know how to manage a crisis like the big guys, or even better. Traverso tells you how to prepare for a crisis, prevent a crisis and manage a crisis if one happens. She’s written a thorough manual imbued with her understanding of the mindset and circumstances affecting small business owners. Traverso’s well-written book is jam-packed with insights, valuable lists, ideas and examples, and it never skims the surface of an issue. Come wind, sleet, hail or dark of night, if you are in a small business, getabstract.com recommends this essential book. Even if you work for a large organization, this book might be worth your time, since many big companies are strictly small-time when it comes to planning ahead.
In this summary, you will learn
- What kind of crises can befall companies of any size
- Why ignoring warning signs can be disastrous
- How you can identify risks and plan for the unexpected
About the Author
Debra Koontz Traverso teaches crisis management and prevention as an adjunct professor at Harvard University. She is a small business consultant who serves as the small-business expert for WorkingWoman.com. She is also the author of Outsmarting Goliath , and co-president of WriteDirections.com, which offers consulting and tele-classes in business and personal writing. She lives in the Washington, D.C. area.
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