Summary of The Sure Thing

How Entrepreneurs Really Succeed

Malcolm Gladwell,

Get the Article

The Sure Thing summary
Do successful entrepreneurs really take risks, or do they see safe business opportunities that others miss?


8 Overall

8 Importance

8 Innovation

7 Style


The quintessential stereotype of an entrepreneur is of a person who takes big risks with big money. Best-selling author Malcolm Gladwell provides evidence to dispel the popular myth that all successful entrepreneurs are gamblers. He presents numerous case studies of business people who carefully analyzed all the available data before seizing an opportunity others had overlooked. getAbstract recommends this analysis to would-be entrepreneurs who consider themselves too risk-averse to succeed. Once you see how much happier entrepreneurs are than other workers, you may feel compelled to join them.

In this summary, you will learn

  • What behaviors make a successful entrepreneur,
  • Why entrepreneurs aren’t motivated to take big risks and
  • What entrepreneurs notice that others miss.


In 1969, future business mogul Ted Turner owned a thriving billboard company. He bought the failing Atlanta television station WJRJ against the advice of his lawyer and accountant. Business-savvy Turner paid with a stock swap and claimed WJRJ’s losses against the billboard company’s taxes. He advertised...
Get the key points from this article in less than 10 minutes. Learn more about our products or log in

About the Author

Malcolm Gladwell is a Canadian journalist, speaker and best-selling author whose books include The Tipping Point: How Little Things Make a Big Difference and Outliers: The Story of Success.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category