Summary of When the Shit Hits the Fan!

How to Keep Your Business Afloat for More Than a Year

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When the Shit Hits the Fan! book summary
How you can keep your startup business afloat – even amid calamity and disaster.


6 Overall

8 Applicability

4 Innovation

6 Style


A savvy, seasoned entrepreneur, Barry Thomsen provides business beginners with plenty of street-smart advice on what to do and not to do when you go into business. He offers valuable, if not original, insights on business start-ups, hiring, finance, suppliers and especially customer service in this rundown of problems that commonly beset new ventures. getAbstract recommends his advice and acumen, even if his handy manual’s vulgar title precludes mentioning it to your boss. That is, of course, unless you are the boss, in which case Thomsen wrote this for you. Read it before disaster strikes.

In this summary, you will learn

  • How to run a small business;
  • How to handle an array of problems that challenge entrepreneurial ventures;
  • Why a small business should focus on customer service and value, not price; and
  • What to do if all heck breaks loose.


Solving Problems for Your Small Business
Entrepreneurship is a noble endeavor. You bravely strike out from the pack and set up your own business. However, you can falter – and, often, recover – in many areas. Avoid: “Poor customer care” – Maybe “entrepreneurship” should...
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About the Author

Barry Thomsen has been an accomplished entrepreneur since he opened his first lemonade stand at age five. He is a former door-to-door salesperson, who has worked for both Avon and Amway. He currently publishes Idea-Letter, a newsletter for small business owners.

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