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Small Data
Book

Small Data

The Tiny Clues That Uncover Huge Trends

St. Martin’s Press, 2017 more...


Editorial Rating

9

Qualities

  • Eye Opening
  • Engaging
  • Insider's Take

Recommendation

Marketing guru Martin Lindstrom helps companies develop innovative brand strategies by focusing on the small, everyday details of people’s lives. With a client base ranging from Lego and Jenny Craig to Russian business tycoons, Lindstrom travels the globe, seeking indicators of consumers’ unfulfilled and unmet desires – which he gleans from fridge magnets, laundry detergent preferences and other minutiae. In this engaging text, Lindstrom teaches you how to interpret the small data around you while cultivating more objectivity about your own preferences.

Take-Aways

  • Small data researchers uncover insights into consumer desires that big data misses.
  • Pay attention to cultural imbalances that indicate what’s missing in people’s lives.
  • Freedom to be yourself is the greatest untapped American desire.

About the Author

Best-selling author of Buyology Martin Lindstrom is a brand adviser to PepsiCo, Red Bull, Nestlé and the Walt Disney Company.