导读荐语
资深销售专家迈克尔·D·克劳斯在其职业生涯中总共卖出了价值超过1亿美元的商品和服务。他在7岁时就开始卖柠檬水,在大学时就向自有住宅者出售绿化服务,并成为数家《财富》500强企业的销售巨星,最终成为一位销售顾问。他的指导意见能够帮助销售人员发现自己的“销售风格”,并且利用自己的独特风格来取得更好的销售业绩。尽管本书有一点自卖自夸,甚至显得有点老气横秋,但是克劳斯的很多观点都是成熟的潜在客户开发和销售原则,比如做好研究工作,提出独特的价值主张和销售主张等。getAbstract向你推荐他的很多关于潜在客户开发和销售的建议,但是跟阅读所有的大师之作一样,你应当根据你的实际情况从中选择适合自己的建议。
浓缩书
关于作者
迈克尔·D·克劳斯(Michael D·Krause) 是销售咨询公司“销售意识解决方案”(Sales Sense Solutions)的创始人。
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