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Stand Out

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Stand Out

How to Find Your Breakthrough Idea and Build a Following Around It


15 min read
10 take-aways
Audio & text

What's inside?

You can become a thought leader in your field, influence your industry and make a name for yourself. First, select the right niche.

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Branding expert Dorie Clark shows you how to promote yourself and your ideas as she deftly guides you through the steps to becoming a recognized thought leader in your industry. Granted, plenty of self-proclaimed thought leaders already exist in every conceivable arena, and there’s little doubt that Clark will inspire more false prophets (so be careful who you share this with). But her manual also will motivate those with a genuine, burning desire to add real value to their fields. If you aspire to thought leadership, you’ll gain enormously from Clark’s step-by-step instructions, real-world insights and encouraging case studies – including her own remarkable story. getAbstract thinks this practical how-to manual can give readers the strategies and inspiration they need to promote their ideas.


Thought Leaders

Everyone, including you, has potentially world-changing ideas. You might assume that smarter people or those with greater resources already promote those ideas. Or you may assume that your ideas are inferior – after all, you might think, if it’s so good, why hasn’t a smarter person already done it? So you keep quiet.

But if you formulate your ideas and speak up, you can earn a reputation as an “expert in your field.” By promoting your unique thoughts and ideas, without an ulterior motive based on promoting yourself, you can add value to your field.

The End of Average

Technology provides you with access to the world’s best of everything. You no longer have to accept what’s offered in your town, city or at any particular college. You can range widely in your search for knowledge. On the other hand, this means that if you teach at a university, you’re competing with everyone who teaches “Massive Open Online Courses” (“MOOCs”). Safeguard your livelihood by building a reputation in your industry – voice your views and stand out. Expose your ideas to the world.

You don‘t need to earn a PhD to find and share your “big idea.” Simply think...

About the Author

Branding expert Dorie Clark went from an obscure, struggling independent consultant to an international author, speaker and thought leader by applying the principles in this book.

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    M. D. 7 years ago
    This is the first summary I've read on getabstract. My biggest challenge will be finding time and giving myself the space to apply Clark's principles.