- Concrete Examples
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Branding expert Dorie Clark shows you how to promote yourself and your ideas as she deftly guides you through the steps to becoming a recognized thought leader in your industry. Granted, plenty of self-proclaimed thought leaders already exist in every conceivable arena, and there’s little doubt that Clark will inspire more false prophets (so be careful who you share this with). But her manual also will motivate those with a genuine, burning desire to add real value to their fields. If you aspire to thought leadership, you’ll gain enormously from Clark’s step-by-step instructions, real-world insights and encouraging case studies – including her own remarkable story. getAbstract thinks this practical how-to manual can give readers the strategies and inspiration they need to promote their ideas.
About the Author
Branding expert Dorie Clark went from an obscure, struggling independent consultant to an international author, speaker and thought leader by applying the principles in this book.