Summary of Start at the End
From START AT THE END by Wallaert Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
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- Concrete Examples
Behavioral scientist and entrepreneur Matt Wallaert urges businesses to identify the behavioral outcomes they want from consumers before they design and market products. His behavioral-science-based “Intervention Design Process” (IDP) can help you understand your customers’ motivation, and find and use both promoting and inhibiting pressures to shape their actions. Wallaert uses profanity a good bit, but his message is value-based: If you are doing behavioral work, you must be transparent and ethical.
About the Author
Matt Wallaert, chief behavioral officer at Clover Health, has applied behavioral science to practical problems for start-ups, Fortune 500 companies and a variety of prosocial projects.
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