Social media channels enable every company to tell its product’s story, but lists of ingredients and features – and even reviews – aren’t stories. Bonafide stories can attract attention, exert influence and transform audiences, but they do require a robust structure. Award-winning storyteller Kindra Hall helps you identify the kind of story that best fits your vision and strategy. She explains why stories matter and how to craft a story that links your product to your audience. Leaders and marketers can learn how to capture their firm’s value in a story that will garner and hold consumer attention and affection.
About the Author
Award-winning professional storyteller Kindra Hall is president and chief storytelling officer at Steller Collective – a consulting firm that helps clients craft compelling stories as part of their organizational strategy.
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11 months ago
Tell Them a Story They Can’t Resist
Talk to your customers, your employees and yourself in the brain’s native language. Everybody loves a good story. There’s a sound reason for that. The human brain is literally hardwired for story. Story, as Will Storr points out in The Science of Storytelling, is the “lingua franca” of the brain. The brain naturally pieces together […]