What do customers want? Simply identifying a group of consumers and crafting a well-designed product for those consumers isn’t enough. Consumers today want more than product; they want companies to offer them unique experiences. To do this, businesses must have a comprehensive customer strategy in place. Strategy experts Thomas Ripsam and Louis Bouquet break down 10 principles of a winning customer strategy, offering case studies and tips to help organizations craft their own executable plans. getAbstract recommends this article to business leaders and sales and marketing strategists.
In this summary, you will learn
- Why your business must develop its customer strategy and
- What ten principles make up the core of a good customer strategy.
About the Authors
Thomas Ripsam is an adviser to executives with Strategy&, PwC’s strategy consulting business. Louis Bouquet is a thought leader with Strategy& and a director with PwC US.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackCustomer Relationship ManagementHow do you build your business around your customers? First, manage the relationship.
Customers who read this summary also read
Thomas A. Stewart and Patricia O’Connell
Philip Kotler et al.
Olivier Abtan et al.
Boston Consulting Group, 2016