Summary of 5 Consumer Trends for 2016

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5 Consumer Trends for 2016 summary


8 Overall

9 Applicability

8 Innovation

8 Style


Do you know what your customers will crave in 2016? TrendWatching – a global firm that tracks worldwide consumer trends and related business opportunities – provides valuable insights to help you capitalize on five growing consumer directions. In addition to offering analysis and practical examples, TrendWatching provides “bigger picture” context, revealing how these trends fit into larger shifts taking place in the consumer marketplace. getAbstract recommends this report to everyone seeking innovative ways to promote their brand.

In this summary, you will learn

  • Which five consumer trends represent customers’ desires and expectations in 2016,
  • How certain companies and brands have already acted upon these trends with positive results, and
  • How to understand these trends in the context of larger “megatrends” currently reshaping the marketplace.

About the Author

TrendWatching is a global trend-spotting firm that publishes a monthly newsletter about world-wide consumer trends and related business opportunities.



Trends – or, “clusters of innovation” – define consumer expectations. To understand what your customers want in 2016 – and how to give it to them – leverage five current consumer trends: “Status Tests” – Give consumers opportunities to prove their loyalty to your brand and...

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