Summary of 5 Ways Your Company Can Keep Its Competitive Edge

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

5 Ways Your Company Can Keep Its Competitive Edge summary
Start getting smarter:
or see our plans


6 Overall

7 Applicability

5 Innovation

7 Style


In the 1990s, a movie night at home most likely involved renting a video from Blockbuster. But with the rise of Netflix and other competitors, the video rental behemoth began losing significance. Blockbuster managers failed to see the writing on the wall. Apparently, its executives snubbed those of fledgling Netflix when the latter proposed a working relationship. Blockbuster eventually disappeared not with a bang but a whimper. To help businesses stay on top, Collaborative Fund partner Morgan Housel explores five “sustainable advantages” they must nurture. Today’s successful businesses, he says, must be able to learn more quickly than their competition, communicate more effectively and be willing to fail. Housel’s list isn’t earth-shaking, but his advice is clear and concise. getAbstract recommends his article to new executives looking to hone their leadership skills and to seasoned executives looking for a refresher.  

In this summary, you will learn

  • How your company can stay ahead of the competition,
  • Why seeing your product from your customers’ perspective and empathizing with their experience can give you a competitive edge, and
  • Why clear messaging and customer communication are critical.

About the Author

Morgan Housel is a former columnist with The Motley Fool and The Wall Street Journal. Today, Housel is a partner at the Collaborative Fund.



Many thriving companies struggle to stay ahead of the competition. Business success stems from “sustainable advantages” that others are unable to copy. Nurture these five traits to keep your competitive edge:

Get the key points from this article in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category