Modern executives often fall short in their vision for their firms and the future of their industries, says Mickey McManus, an expert in collaborative innovation and human-centered design. So how can company leaders aim higher? In this personable interview with Forbes columnist Peter High, McManus outlines several strategies. getAbstract recommends this talk to researchers, developers, designers and senior executives.
In this summary, you will learn
- How business leaders often undershoot in their visions for their firms and industries, and
- Why human-centered design is the path forward.
About the Speaker
Trillions author Mickey McManus is senior adviser at Boston Consulting Group.
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MIT Technology Review, 2017