Edward M. Marshall has written an overview of a change that already is underway in corporate culture: a movement from fear to cooperation, from the transaction-based corporation to the relationship-based corporation. His thorough analysis and blueprint of the benefits of this new approach are straightforward, though not dry. He focuses on how a business that is collaborative, rather than fear-based, can meet the speed demands of today’s market. His methods have been used by hundreds of small and large companies. Marshall cites experts who consider this concept to be the future of corporate culture, so getAbstract recommends that everyone in the workforce study this book carefully. When your corporation starts looking to you for both a personal relationship and increased productivity, you’re going to want to know why.
In this summary, you will learn
- Why you need to establish trust and unity with your employees to remain competitive
- Which seven principles will transform your firm into a relationship-based organization; and
- What habits your workforce must adopt to enter the fast lane
About the Author
Edward M. Marshall, president and CEO of The Marshall Group, Inc., helps companies implement high-performance, collaborative workplaces. He is the author of of Transforming the Way We Work and writes the "Workplace" column for the Triangle Business Journal.