Summary of Changing Business from the Inside Out

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Changing Business from the Inside Out book summary
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Rating

8 Overall

8 Applicability

7 Innovation

8 Style

Recommendation

Leading or working in a corporate responsibility (CR) department is more than a job, though making a living and doing good do work together there. Timothy J. Mohin, an experienced CR consultant and environmental policy pro, demonstrates the immense potential that businesses have to do well by doing good. He cites examples of positive change wrought by big retail and the automotive and tech industries. Though Mohin may sometimes be overzealous in identifying that good, getAbstract recommends his hands-on directions to CEOs, managers, entrepreneurs and professionals seeking to focus on the “triple bottom line” of “people, planet and profit.”

In this summary, you will learn

  • What a corporate responsibility (CR) department does,
  • How to use CR to fulfill your company’s mission,
  • How to run a CR program in your organization and
  • What skills you need to hold a CR job.
 

About the Author

A former sustainability executive at Intel and Apple, Timothy J. Mohin directs the CR program at Advanced Micro Devices (AMD) and consults on sustainability issues.

 

Summary

“The Department of Good Works”
Many firms now have corporate responsibility (CR) departments to handle their reputation as a “responsible corporate citizen.” Corporate responsibility covers ethics, philanthropy, social causes, fair practices, environmental sustainability, and more.
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