Summary of Co-opetition

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Co-opetition book summary


7 Overall

8 Applicability

7 Innovation

6 Style


Professor of business economics and strategy Adam M. Brandenburger and professor of management Barry J. Nalebuff show you how to apply game theory to your business. They say you will be able to think more strategically if you recognize that all business relationships involve games that consist of five basic elements: “players, added values, rules, tactics and scope,” or “PARTS” for short. Thinking about your business in game terms empowers you to recognize competitive and complementary relationships where your business will benefit from another company’s products or services. The book’s first section discusses the key principles of game theory, while the second section shows you how to improve the way you play. The authors highlight the main principles in capsule summaries. This clearly written strategy manual illustrates its main points with real-world examples of successful and unsuccessful corporate game playing. getAbstract recommends it to strategic thinkers and negotiators in any business.

In this summary, you will learn

  • How to apply game theory to your business strategy,
  • How to recognize your organization’s competitive and complementary relationships,
  • What to expect from win-win and win-lose situations, and
  • How to negotiate a share of the benefits of the game.

About the Authors

Adam M. Brandenburger is a professor at the Harvard Business School. Barry J. Nalebuff, a professor at the Yale School of Management, is the co-author of Thinking Strategically.



Business as a Game
Many people think of business as a war, wherein companies are involved in “outsmarting the competition, capturing markets, making a killing” and otherwise gaining victory. However, this is not a good business approach, since wars (such as pricing battles) can result ...

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