Summary of Corporate Aikido

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Corporate Aikido book summary


5 Overall

5 Applicability

7 Innovation

4 Style


Robert Pino uses the model of success in the martial art of aikido to show how corporations today can succeed. Aikido believes in winning without fighting and in gaining a victory over yourself. In business, that means concentrating on building your own strengths, rather than trying to launch an aggressive attack. You deflect attacks against you by neutralizing your competitor and taking over his power and energy. Pino discusses ways aikido’s philosophy applies to the business world and gives examples of how major companies have used this approach. This interesting, original book suffers from two writing faults: occasional long, difficult-to-read sentences and repetition of the same ideas. Nonetheless, getAbstract recommends this book to those seeking new strategies for strengthening their organizations in a competitive marketplace.

In this summary, you will learn

  • How you can apply the principles of aikido to your corporate strategy;
  • Why you should welcome competition;
  • Why inner spirit is much stronger than outer muscle.

About the Author

Robert Pino has more than twenty years of international experience in marketing and strategic decision-making. He was in management at Sara Lee and AT Kearney before founding his own strategy consulting firm, Robert Pino & Company. It has offices in Chicago, Rotterdam, and Hong Kong. He gives seminars and consults with the world’s largest multinationals and global Fortune 500 companies.



The Philosophy of Aikido
Businesses have often acted upon the belief that "marketing is war," based on the philosophy that you must eliminate your competitors to win. Competition is valuable in stimulating improvement and in spurring companies to be innovative. However, this is a process...

Comment on this summary

More on this topic

Customers who read this summary also read

More by category