Summary of Corporate Combat
The Art of Market Warfare on the Business Battlefield
Back to the business battlefield!
If The Art of War graces your shelf, this book is for you. Author Nick Skellon argues that you can apply military lessons to corporate strategy. His theories make for fascinating reading. For instance, he draws parallels between the pitched head-to-head combat of the American Civil War and Burger King’s battles with McDonald’s. Like the Persians harassing the larger Roman forces with raids in 359, Honda attacked Harley-Davidson in the United States in the 1960s by grabbing the clean-cut college kids that Harley avoided. Sure, Skellon stretches the analogy too far, and by the time he gets to case studies such as Wal-Mart, there’s barely a hint of military jargon. Still, getabstract recommends this intriguing look at corporate successes and failures to readers who realize that brilliant strategy is brilliant strategy, whether on the battlefield or in business.
In this summary, you will learn
- How to apply military tactics to your business strategy
- How the rivalry between McDonald’s and Burger King can be described in terms of war
- Which three lessons of war winning organizations should learn
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