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Corporate Universities

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Corporate Universities

A Lever of Corporate Responsibility

GlobalCCU,

15 min read
10 take-aways
Audio & text

What's inside?

Use your corporate university to promote your social mission.

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Author Annick Renaud-Coulon, a renowned innovator in the field of corporate universities, and chairman of the Global Council of Corporate Universities, teaches that corporations should contribute to the greater good by fostering “CSR and Sustainable Development Responsibility” within their internal educational institutions and programs. Explaining her innovative theories, published in this book in English for the first time, she focuses on using corporate learning to help groups and organizations achieve social ideals. Her book is a collection of scholarly expositions, ranging from the theory of citizenship and the state, to corporate responsibility and global regulation. Readers will find that her thought span is impressively broad as she lays the groundwork for her responsibility-oriented business case for corporate universities. Her book’s subhead – “Make Your Corporate University a Lever of Your Corporate Responsibility” – is the slogan of a 30-nation, five-continent conference she led on CSR and sustainable development. getAbstract finds that her philosophical approach provides a very fresh, responsible pivot point for corporate educators who want to bring their programs to full maturity and utility. The book is particularly directed toward corporate university executives, chief learning officers, HR directors, executive committee managers, sustainable development officers, and those who are starting or managing corporate universities.

Summary

Can Corporations Be Socially and Environmentally Responsible?

You may have heard a range of arguments about the ability of corporations to contribute to the greater good. People who oppose market-driven societies reject the concept of CSR because they view companies’ charitable activities as mere public relations exercises. These skeptics also label environmentally friendly deeds as “greenwashing.” This evolves from the confusion created by associating economic liberalism and global capitalism with corporations. Many CSR and sustainable development programs transcend this cynicism. Their leaders believe that the world’s citizens should try to fix its social ills by using whatever help is offered – even if the circumstances are not ideal and the parties’ motivations are not crystal clear. They insist that the world cannot afford to wait any longer, that it must act quickly to solve the colossal societal and environmental problems that states can no longer handle. Corporations can be responsible when their motivations are genuine and when they adopt a humble communication style.

How Responsibility Happens: Self-Regulation

Guidelines, codes of conduct and international...

About the Author

Scholar Annick Renaud-Coulon advocates encouraging public and private institutions to use their Corporate Universities in their efforts to promote social and environmental responsibility. She has written several books on the subject and is active in many related organizations.

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