Summary of Going the Distance

Why Some Companies Dominate And Others Fail

FT Prentice Hall, more...

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Going the Distance book summary
How you meet major challenges — from innovation to corporate governance — will determine how long your company lives.


6 Overall

5 Applicability

8 Innovation

6 Style


Authors Kevin Kennedy and Mary Moore present a clear analysis and a useful set of prescriptions for long term corporate success - delineated by detailing eight challenges and describing how to meet them - but the main value of their book does not reside primarily in their general advice. The real heft lies in their excellent real world examples, which you can use to draw your own conclusions. The illustrative anecdotes from Cisco (where Kennedy was a senior vice president) and other companies are among the book’s high points. They are vivid and well-chosen, with all the detail needed to make them rewarding and informative. The book’s style may be a bit pedestrian and jargon-filled, but don’t let that deter you. assures you that the detailed inside examples make it all worthwhile.

In this summary, you will learn

  • How your company can confront the key eight long-range survival challenges; and
  • How corporate culture, leaders and board members can save - or destroy - companies.


The Eight Challenges
Every great company faces eight challenges. The challenges come from success itself. When companies grow, they inevitably become more complex, and complexity makes life more difficult. Each of the eight challenges can lead to success or to pitfalls. These challenges...
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About the Authors

Kevin Kennedy is Chief Operating Officer for Openwave Systems, Inc., and an advisor to Braven Capital. He sits on the boards of Quantum Corporation, JDS Uniphase and Openwave. Mary Moore has worked as an executive in high-tech companies and an organizational consultant for 25 years and was formerly Vice President of Operations and Director of Human Resources at Stanford University.

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