Summary of Got a Wicked Problem? First, Tell Me How You Make Toast

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9 Overall

9 Applicability

10 Innovation

9 Style


What do making toast and deciphering your organization’s most challenging problems have in common? Tom Wujec, a pioneer in the field of collaborative visualization, explains why a study in which subjects diagram the process of making toast provides tremendous insights into tackling problems using visualizing processes. getAbstract toasts this leader of the “visual revolution” for introducing a radical new approach to addressing “wicked problems.”

In this summary, you will learn

  • Why the design exercise of diagramming the process of making toast can be a useful tool and
  • How your organization can use “collaborative visualization” to solve “wicked problems.”

About the Speaker

Tom Wujec is a fellow at Autodesk, which manufactures design software for engineers, filmmakers and designers.



A seemingly simple three-part design experiment helps people comprehend difficult problems and exposes how individuals reason and work together. First, researchers give each...

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