Summary of How Amazon Innovates in Ways that Google and Apple Can't


Get the Article

How Amazon Innovates in Ways that Google and Apple Can't summary
Amazon’s customer-centric approach to innovation has generated a string of hit products across a range of categories.


7 Overall

7 Importance

6 Innovation

7 Style


Google and Apple make fantastic consumer products, so long as they fit their respective market niches. Amazon, on the other hand, thrives in not just one, but many product categories. Its secret? Vox’s senior correspondent Timothy B. Lee contends that Amazon “dominates” when it comes to making innovations across a wide spectrum of product categories thanks to its corporate culture, coupled with its large resources. He argues that Amazon is set to thrive in the coming decade. getAbstract recommends this report to corporate leaders and tech industry trend-watchers.

In this summary, you will learn

  • How Amazon’s approach to innovation differs from that of Apple or Google,
  • Why Amazon’s corporate culture contributes to its success, and
  • Why Amazon’s strategy matches well with consumers’ growing needs.


Amazon is a unique success story. Unlike most other big names in tech, it has created a number of innovative products ranging across a variety of categories – Kindles, cloud services and Wi-Fi–enabled audio system The Echo – which are a hit with customers. Meanwhile, companies like Google and Apple, ...
Get the key points from this article in less than 10 minutes. Learn more about our products or log in

About the Author

Timothy B. Lee is a senior correspondent at Vox. He covers economics, technology and personal finance.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category