Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children’s literature. getAbstract recommends it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.
In this summary, you will learn
- How to disrupt the existing marketplace in your favor;
- How to muster new opportunities for your company;
- Why it is noteworthy to battle against a credible competitor; and
- Why you should attempt to piggyback your rivals.
About the Author
Guy Kawasaki, a Macintosh expert, is the author of several successful books about business. He lives in Northern California with his wife and kids.