Summary of How to Drive Your Competition Crazy

Creating Disruption for Fun and Profit

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How to Drive Your Competition Crazy book summary
What’s fair in fighting the competition? Keeping customers happy, one-upping the other guy’s PR, digging out his secrets (while keeping yours), or all of the above?

Rating

8 Overall

7 Applicability

7 Innovation

8 Style

Recommendation

Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children’s literature. getAbstract recommends it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.

In this summary, you will learn

  • How to disrupt the existing marketplace in your favor
  • How to muster new opportunities for your company
  • Why it is noteworthy to battle against a credible competitor
  • Why you should attempt to piggyback your rivals
 

Summary

Productive Disruption
“Driving your competition crazy” involves disrupting the existing marketplace. This disruption will not run your competition out of business; instead, executed properly, it will open new opportunities for you while squashing some of your competition’s advantages. ...
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About the Author

Guy Kawasaki, a Macintosh expert, is the author of several successful books about business. He lives in Northern California with his wife and kids.


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