Summary of How to Use Data to Make a Hit TV Show

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How to Use Data to Make a Hit TV Show summary
Data analysis isn’t a substitute for brainpower.


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The Netflix drama House of Cards is a huge hit, while Amazon’s Alpha House was a flop. Data scientist Sebastian Wernicke attributes Netflix’s success to combining data and human brainpower to create the show, while Amazon relied exclusively on data analysis. He warns against making purely data-driven decisions, a growing trend across sectors. getAbstract urges corporate decision makers to heed this significant warning but also notes that House of Cards was a hit British miniseries in the 1990s, which mitigated the risk for Netflix.

In this summary, you will learn

  • How TV producers at Amazon and Netflix use data to create programming,
  • Why data analysis alone doesn’t guarantee the best results, and
  • Why the human brain remains the best decision-making tool.


Roy Price is the head of Amazon’s TV production company, Amazon Studios. He’s responsible for picking the original content Amazon creates. The last thing Price wants is to produce ...
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About the Speaker

Sebastian Wernicke heads the data science department at Solon, a Munich-based management consultancy.

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    Christine Bullock 1 year ago
    Very interesting - this article should also reinforce the voice of customer is pertinent. Listen to what customers are saying not just what they are doing (clicking on)

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